Gaya APA

Kotler, P., Armstrong, G. (1997). Dasar-Dasar Pemasaran : Principle Of Marketing 7 e (jil.2). Jakarta: Prenhallindo.

Gaya MLA

Kotler, Philip., Armstrong, Gary. "Dasar-Dasar Pemasaran : Principle Of Marketing 7 e". jil.2 Jakarta: Prenhallindo, 1997. Text.