Gaya APA

Cheverton, P. (2003). If You're So Brilliant.. How Come You Can't Identify Your Key Customers : Kunci Sukses Seleksi Pelanggan Paling Berpotensi (cet.1). Jakarta: Elex Media Komputindo.

Gaya MLA

Cheverton, Peter. "If You're So Brilliant.. How Come You Can't Identify Your Key Customers : Kunci Sukses Seleksi Pelanggan Paling Berpotensi". cet.1 Jakarta: Elex Media Komputindo, 2003. Text.